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As the saying goes, you only get one chance to make a first impression. This is especially important to remember if you’re designing a landing page for a product or service. When a potential customer arrives at your product’s landing page – if the copy isn’t right, if the product doesn’t seem compelling enough or if the design is lacking, then you may find lower sales than you otherwise should have. People will be more inclined to abandon the page and are significantly less likely to return, let alone buy anything, sign up or download your app.